Thursday, December 1, 2022

Coach-Don’t Correct: How Programmers Can Get Better Performance From Talent

A program director was frustrated with the morning show. It was underperforming the radio station and many things needed to be fixed. In one meeting, we fixed most of the problems. It was a...

Steal This Method For Talent to Aircheck Themselves

As job descriptions evolve, duties and tasks pile up. That's especially true for program directors. In many cases, a good programmer is overseeing several stations and performs one (or more) shows. That's even happening...

Coaching Talent: Keep Personalities Off The Emotional Rollercoaster

Personalities who feel good about themselves are more successful. There's no study that proves this theory, but in working with thousands of radio personalities, I am convinced it's true. That's why strong management works...

What’s Wrong With My Morning Show?

Every manager and programmer has had moments where they feel helpless. There's something wrong with a personality, either on-air or off. Or both. But it's hard to identify exactly what the problem is. Trying...

Coaching The Coaches Seminar on Demand

Coaching radio personalities is one of the most challenging skills for programmers and managers but most broadcasters don't take the time to invest in the talent that holds the key to radio's future. In...

Are You A Programming Fixer? Fix Yourself First

I was a programming fixer. And you probably are, too. It's understandable. If only there were a magic wand that would produce the exact sound in our heads. The problem is executing the vision...

Coaching Talent: How To Avoid Familiarity Bias

If you’re like most people, you’re a human being. How’s that for an opening line that is inarguable? Being human means you’re biased. That doesn’t make you a bad person. It just means you...

Coaching Talent: How To Set Goals

Every radio show should constantly work toward a goal. And every programmer should build a radio station creatively and methodically to reach higher levels of performance. Successful programmers learn to set goals for radio...

Effective Talent Coaching Demands Customized Feedback

I was working with a new morning show consisting of a very intelligent, polished, and accomplished entertainer with little radio experience and a host learning how to transition from DJ to personality. The show...

4 Coaching Tips to Help Talent Tell Better Personal Stories

A priority for air personalities should be an intense focus to create unique, original content from their personal lives through observation and storytelling. The problem is most talent doesn't have the experience, training, or expertise to pull...

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Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement....
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