Thursday, May 23, 2019

The Zone of Mediocrity

Radio personalities are either making an impact, or they are not. They're either true personalities or just announcers. There's nothing wrong with being an announcer, but announcers aren't difference-makers. The point is, the middle...

Are You A Programming Fixer? Fix Yourself First

Programmers tend to be "fixers". I'm a programming fixer and many PD's I work with are, too. It's understandable. If only there were a magic wand to wave and have everything sounding just the way we...

6 Reasons Air Check Sessions Suck, and How to Fix It

How many times have you been in an air check session and spent most of the time trying to figure out how to create an emergency so you can escape? That's because, usually, air...

Coach, Don’t Correct: How To Get Better Performance From Air Checks

The program director was frustrated with his morning show. And for good reason. It was under-performing and there were a lot of things that needed to be fixed. And in one meeting we fixed...

Coaching Talent: Treat Talent Like Dogs

Here's some unexpected advice for programmers and managers when coaching volatile air personalities. You should treat talent like dogs. What? Seriously? Thats sounds strange coming from a radio talent coach, and I've had a lot of...

Coaching Talent: Do You Really Want A Dog (Personality)?

Be careful what you wish for. when a kid says they want a dog, they don't really know what they're getting into. And If parents get them a dog, there are responsibilities and expectations....

Coaching Talent: How To Inspire Personalities In a Rut

Ask any sports coach, teacher or parent about their biggest challenge, and it won't take long for them to say something about working with people who aren't motivated. You can add radio program director...

Should You Program For PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it's possible to connect with the audience in a radio ratings world...

Who Needs a Coach? You!

Everyone needs a coach. Everyone. But often, radio personalities feel they are on their own. Nobody is their advocate. They feel they have no support or anyone they trust to lead them. That's the...

4 Coaching Tips to Help Talent Tell Better Personal Stories

A priority for air personalities should be an intense focus to create unique, original content from their personal lives through observation and storytelling. The problem is most talent doesn't have the experience, training or expertise to pull it...

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