Friday, June 25, 2021

Guide To Programming News Stories

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest stories of the...

How To Write News Stories With Perspective

There's a huge difference in simply presenting a news, sports or entertainment news segment and creating a feature that attracts and holds an audience. There are many factors, but in the end, it comes...

News Programming Dilemma: What Listeners Want Or What They Need?

Consumer behavior patterns have changed dramatically in the last 10 years. We live in a world where anyone can get what they want when they want it, at the tap of a screen or...

Uh Oh: Research Says Radio’s News Problem Has Reached The Danger Zone

Radio stations that depend on news and information have trended down, down, down. “It’s not us", they said. "It’s just PPM.” Well, it's time for stations in the news business to take notice. Radio's...

6 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at some point  tips for writing better news stories will come in...

How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for a programmer, and it's easy...

Make Information A Tune In Seminar on Demand

The world moves fast. Information is here today and gone tomorrow. The cycle turns over quickly. Content has a short shelf life. Information is received and consumed differently than ever before. Yet most radio...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

Ditch the Facts: Tell Me a Story

One of the strongest recommendations for virtually all radio stations with personalities is to drop the news. At least, news as it's typically presented. Reading a story that's more likely to be read in print...

The Breaking News Syndrome: How to Get Attention for On-Air Segments

One of the key concepts I teach air personalities is how to turn up the volume. This applies to building more interesting stories, creating features that take on more importance with the audience, being more...

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Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of...