News & Information

Imagine the roar of a crowd at a concert, the excitement of a major sporting event, or the pageantry behind the scenes at an awards show. Personalities often have the opportunity to broadcast live...

Most personality shows are not sources of information for the audience, at least when it comes to an Entertainment Report. Those who care about the stories probably already know and those that don't will...

On the morning after nearly every awards show, and in some cases, when nominations come out, personalities send listeners rushing for the tune-out button. Shows review the winners and losers, and listeners tune out...

When you turn on the lights in your home, do you thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Does turning on the water...

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum, and interest, as long as the audio...

In the past, radio stations worked hard to be the destination for information. Programmers worked and worked to break stories and become trusted sources. A reputation for news credibility was important. But times have...

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. Most are terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  Should traffic even...

There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether traditional news should be on any station, but one thing is for sure: information...

Most stations provide information segments. It may be a formal newscast, sports update, or entertainment news. Effective writing is the difference between a boring segment and one that holds (and attracts) listeners.  Here are...

One of the most vital recommendations is to drop the news as it's typically presented. Reading a story that's more likely to be read in print than reading on the air is terribly boring....