Sunday, March 24, 2019

You’re Killing Your Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of course not. So...

News Programming Dilemma: What Listeners Want Or What They Need?

Consumer behavior patterns have changed dramatically in the last 10 years. You already know that. It's a world where anyone can get what they want when they want it, at the tap of a...

Feature: News Quiz

News and information shouldn't be boring, especially on a personality-oriented station. News Quiz is an easy way to make it fun and interactive by adding game elements, and inform the audience at the same time. This...

Guide To Programming News Stories

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest stories of the...

How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for a programmer, and it's easy...

If News Is On The Air, Promote It

Here's one of the most fundamental pieces of programming advice: If it's on the air, promote it! If it's not worth promoting, take it off. Those are programming words to live by. Think about that....

7 Best Practices to Use Audio Drops In Information Segments

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum and interest to a story, as long...

What Has Happened to News Credibility?

In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for news credibility was...

4 Tips For News On a Music Station

There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether news in the traditional sense should be on any station at all....

Uh Oh: Research Says Radio’s News Problem Has Reached The Danger Zone

Radio stations that depend on news and information have trended down, down, down over the past decade or so. “It’s not us", they said. "It’s just PPM.” Well, if you’re in the news business,...

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