Wednesday, February 1, 2023

4 Tips For News On a Music Station

There's a lot of debate about the role of news on a music station. There are conflicting opinions on whether traditional news should be on any station, but one thing is for sure: information...

6 Tips For Writing Better News Stories

Most stations provide information segments. It may be a formal newscast, sports update, or entertainment news. Effective writing is the difference between a boring segment and one that holds (and attracts) listeners.  Here are...

Ditch the Facts: Tell Me a Story

One of the most vital recommendations is to drop the news as it's typically presented. Reading a story that's more likely to be read in print than reading on the air is terribly boring....

Game: News Quiz

News and information shouldn't be boring, especially on a personality-oriented station. News Quiz is an easy way to make it fun and interactive by adding game elements and informing the audience at the same time. This...

Guide To Programming News Stories

Programming information elements is not difficult, but it does take time and attention. The goal should be to make each update exciting, fresh and different, while still covering the biggest stories of the day....

How To Write News Stories With Perspective

There's a huge difference between simply presenting a news, sports, or entertainment segment and programming a feature that attracts and holds an audience. There are many factors, but in the end, it comes down...

News Programming Dilemma: What Listeners Want Or What They Need?

Consumer behavior patterns have changed dramatically. We live in a world where anyone can get what they want when they want it, at the tap of a screen, click of a mouse, or by...

Uh Oh: Research Says Radio’s News Problem Has Reached The Danger Zone

Radio stations that depend on news and information have trended down, down, down. “It’s not us", they said. "It’s PPM.” Well, it's time for stations in the news business to take notice. Radio's news...

How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for a programmer, and...

Make Information A Tune In Seminar

Information is everywhere. By the time it gets on the radio, most of your audience has either heard it or doesn't care. So how should news, weather, traffic, sports, and entertainment information be presented...

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