Thursday, May 23, 2019

The Breaking News Syndrome: How to Get Attention for On-Air Segments

One of the key concepts I teach air personalities is how to turn up the volume. This applies to building more interesting stories, creating features that take on more importance with the audience, being more...

What Has Happened to News Credibility?

In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for news credibility was...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for a programmer, and it's easy...

Guide To Programming News Stories

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest stories of the...

If News Is On The Air, Promote It

Here's one of the most fundamental pieces of programming advice: If it's on the air, promote it! If it's not worth promoting, take it off. Those are programming words to live by. Think about that....

You’re Killing Your Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of course not. So...

6 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at some point  tips for writing better news stories will come in...

Fix Radio Traffic Reports In 4 Easy Steps

There's no doubt that many (most?) of us get traffic information from a smartphone or navigation screen in our vehicles, rendering radio traffic reports far less valuable than in the past. In fact, an argument...

News Programming Dilemma: What Listeners Want Or What They Need?

Consumer behavior patterns have changed dramatically in the last 10 years. You already know that. It's a world where anyone can get what they want when they want it, at the tap of a...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

8 Must-Follow Guidelines To Bulletproof Radio Contests

Radio contests are popular with broadcasters and with listeners. But you can bulletproof radio contests by observing some basic must-follow guidelines for successful contests. Some...