Monday, November 30, 2020

Guide To Programming News Stories

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest stories of the...

How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for a programmer, and it's easy...

6 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at some point  tips for writing better news stories will come in...

7 Best Practices to Use Audio Drops In Information Segments

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum and interest to a story, as long...

You’re Killing Your Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of course not. So...

Contest: Weather Guarantee

The Weather Guarantee contest is perfect for news stations, television stations and full service stations where an image for weather information is important. Most news and talk stations don't do a lot of contesting, but this has...

If News Is On The Air, Promote It

Here's one of the most fundamental pieces of programming advice: If it's on the air, promote it! If it's not worth promoting, take it off. Those are programming words to live by. Think about that....

Fix Radio Traffic Reports In 4 Easy Steps

There's no doubt that many (most?) of us get traffic information from a smartphone or navigation screen in our vehicles, rendering radio traffic reports far less valuable than in the past. In fact, an argument...

Uh Oh: Research Says Radio’s News Problem Has Reached The Danger Zone

Radio stations that depend on news and information have trended down, down, down. “It’s not us", they said. "It’s just PPM.” Well, it's time for stations in the news business to take notice. Radio's...

How To Write News Stories With Perspective

There's a huge difference in simply presenting a news, sports or entertainment news segment and creating a feature that attracts and holds an audience. There are many factors, but in the end, it comes...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

First Day Of School Ideas

The first day of school is a big deal, for parents and for kids. That makes it a promotion opportunity for your show, especially...