Thursday, June 30, 2022

Fix Radio Traffic Reports In 4 Easy Steps

Traffic reports on radio stations need to change. Or be eliminated. But at least updated. It's terribly out of touch. This article shares four steps to fix radio traffic reports. Including:  Should traffic even be...

Does News Credibility Matter On Your Show?

In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for news credibility was...

7 Best Practices to Use Audio Drops In Information Segments

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it adds pace, momentum and interest to a story, as long...

Guide To Programming News Stories

Programming information elements is not difficult, but it does takes time and attention. This article contains guidelines on how to make each update exciting, fresh and different, while still covering the biggest stories of the...

How To Write News Stories With Perspective

There's a huge difference in simply presenting a news, sports or entertainment news segment and creating a feature that attracts and holds an audience. There are many factors, but in the end, it comes...

News Programming Dilemma: What Listeners Want Or What They Need?

Consumer behavior patterns have changed dramatically in the last 10 years. We live in a world where anyone can get what they want when they want it, at the tap of a screen or...

Uh Oh: Research Says Radio’s News Problem Has Reached The Danger Zone

Radio stations that depend on news and information have trended down, down, down. “It’s not us", they said. "It’s just PPM.” Well, it's time for stations in the news business to take notice. Radio's...

6 Tips For Writing Better News Stories

Most stations have some form of information segments on the air. It may be a formal newscast, sports updates or entertainment news feature, but at some point  tips for writing better news stories will come in...

How To Air Check News Segments

One of the most overlooked areas of radio programming is reviewing and critiquing information elements on the station. News and information segments often stand apart, outside what's considered normal jurisdiction for a programmer, and it's easy...

Make Information A Tune In Seminar

Information is everywhere. By the time it gets on the radio, most of your audience has either heard it or doesn't care. So how should news, weather, traffic, sports, and entertainment information be presented...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Steps to Better Performance Through Word Economy

It seems as if some personalities believe adding words makes them sound better. Air personalities often complain about having a hard time making a...
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