Tuesday, September 25, 2018

How To Determine Library Depth and Song Turnover

The ratings are in. There is a TSL (time spent listening) problem. The cume went up, but average quarter hours are down. Management wants an explanation. The first thought is to examine the music...

8 Steps To Getting Music Tempo Coding Right

One of the most agonizing tasks for a programmer is managing the music library. It's also one of the most important. Of the hundreds of settings in your music software, music tempo coding is...

Applying the Art of Music Scheduling

The difference between great radio stations and good radio stations is art, not science. Of course, all great stations have a solid foundation. That's science. But have you heard stations that just sound magical?...

5 Immutable Laws of Music Scheduling

With a hearty shout out to Ries and Trout and their 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station's database. You might call it the 5 immutable laws...

How To Sort Music Categories: Deep & Narrow or Shallow & Wide

It's great to have music research that provides a map of what titles to play, but when it comes time to sort music into categories, it takes more than a spreadsheet with numbers. Programmers...

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

Considerations To Program New Music

A lot of programmers aren't going to like this, and many won't agree with it, mostly because they don't want to agree with it. It's about how to program new music, one of the most controversial...

Music Research: 5 More Ways To Improve Response

How can I improve response? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive, especially compared to traditional...

7 Tips For Perfect Song Segues

On a music station, every single thing that happens is important. That's particularly true for song segues. How songs fit together is critical to the listening experience. Paying attention to this detail can be a critical...

Music Scheduling: First Things First

You've just taken over a new radio station. It's time to figure out what's going on with the music scheduling software. You roll up your sleeves and wade into the data. Where do you...

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Feature: Relationship Reno

When a feature or promotion is measured by lives that are changed, the emphasis of the campaign takes on a different complexion. Relationship Reno...