Improve Music Research: Eliminate The Middle
Do you remember the classic song from the 70s: “Stuck In The Middle With You” by Stealer’s Wheel? The song’s…
Music Programming
5 Immutable Laws of Music Scheduling
With a nod to Ries and Trout’s 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio…
Programming Countdown Shows
Countdown shows were once a staple of hit music stations. They’re still popular when programmed properly, but a good countdown…
Are Long Music Sweeps Still Relevant?
Long music sweeps sound like a great idea, and there’s evidence that the tactic works to manipulate ratings, at least…
The Three Song Music Analysis Technique
Great music programmers apply science (music structure) and art (sequencing the songs) to produce a consistent and interesting music log.…
The Push Button Music Analysis
Here’s a fast and easy way to evaluate the musical appeal of your radio station. The Push-Button Music Analysis replicates…
Build Perfect Music Clocks
“Okay, let’s build perfect music clocks” is enough to drive any programming pro mad. It’s one of the most frustrating…
Power Up Your Music Seminar on Demand
Contemporary problems require contemporary solutions, and radio programmers face many new problems. This all-new seminar shows broadcasters why your audience…
Perfect Music Categories: Step By Step
Most programmers know how important it is to get the math right in music rotations. And few would argue against…
Guide to Get Sound Coding Right
You spend hours and hours coding songs. It is time well spent because it is the foundation of a music…