Music Programming

Long music sweeps sound like a great idea, and there’s evidence that the tactic works to manipulate ratings, at least based on detailed studies of meter carriers. The theory is to clear the off-ramps...

Great music programmers apply science (music structure) and art (sequencing the songs) to produce a consistent and interesting music log. The Three Song Music Analysis technique is one of the best ways to spot-check...

Here’s a fast and easy way to evaluate the musical appeal of your radio station. The Push-Button Music Analysis replicates how most listeners tune in (and out) of stations, particularly while driving. It's a...

"Okay, let's build perfect music clocks" is enough to drive any programming pro mad. It's one of the most frustrating and difficult programming tasks imaginable. Most end up compromising the sound of the station,...

Contemporary problems require contemporary solutions, and radio programmers face many new problems. This all-new seminar shows broadcasters why your audience is declining even as you put more and more emphasis on research, data, and...

Whether flipping to an All-Christmas format or just adding songs to an existing format, radio programmers should follow a longstanding programming guideline: Play the hits. But what are the Christmas hits? There are so...

Most programmers know how important it is to get the math right in music rotations. And few would argue against playing the right songs as judged and expected by the target audience. Right? Right....

You spend hours and hours coding songs. It is time well spent because it is the foundation of a music station, but most music software programs are poorly coded, especially when it comes to...

When a station analyzes its music system, it should examine how songs rotate. A large library can sound like a handful of songs if they play at the same time of day. On the...

Programmers want to know everything possible about every song. The more detail and insight, the more we can fine-tune the playlist. It's part of the pursuit of a perfect radio station. But losing touch...