Monday, December 6, 2021

Music Sequencing: How To Avoid Train Wreck Segues

Scheduling music for a radio station is an art. There are many ways to express art based on the vision of the artist. Some music artists, particularly in the Variety Hits format (Jack-FM, Bob-FM)...

How The Pop Music Cycle Affects Ratings

Music programmers know that the strength of current music is critical to success. The more a station depends on the music, the more the pop music cycle affects ratings. When music goes against the...

The Power of the Platoon In Music Scheduling

Armies are highly organized machines that depend on leadership to manage complex operations. They organize troops into platoons that can be activated at any time. This concept can be applied to music scheduling. Smart...

The Pros and Cons of Packeting Songs

Radio programmers either love or hate the idea of packeting songs in a music scheduling system. And there are good reasons for both emotions. This article explains how, when and why packeting songs is a...

Music Repetition Is A Programmer’s Friend

In some ways, Program Directors are like medical doctors. A doctor's primary goal is to “do no harm”. Removing negatives and potential barriers to listening is an irresistible emotion. But when it comes to...

Get Mood Coding Right In Music Programming

Setting attributes and codes in music scheduling software is tedious and time-consuming. It’s also confusing to many programmers. There are so many options, and we want to use all the power of the software...

How to Fix Music Rotation Problems

It would be nice that every problem had a simple solution, like a cause and effect. Problems would be so easy to trace. But radio programming isn't like that. It's more complex. That's why...

Music Programming: Tips to Get Sound Coding Right

Many programmers and music directors spend hours and hours coding their songs. The effort is time well spent. It's important. And it takes time to really analyze the songs and get sound coding right. But...

Programming Secrets To Adjust In a Weak Music Cycle

Music ebbs and flows. Sometimes the hits are strong. Sometimes they’re not. Sometimes there are no true mainstream, mass appeal hits at all. Other times, there are more “powers” than can fit on one...

How Music Segmentation Drives Radio Ratings

In analyzing hundreds of perceptual studies for clients, it’s clear that two primary characteristics correlate most to ratings success and stations that over-achieve: Audience Satisfaction And Passion For the Music Mix A Truly Fun...

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