Sunday, September 15, 2019

7 Tips For Perfect Song Segues

On a music station, every single thing that happens is important. That's particularly true for song segues. How songs fit together is critical to the listening experience. Paying attention to this detail can be a critical...

Music Scheduling: To Recycle Gold Or Not?

There are a tremendous amount of decisions to make in music scheduling. And one of the most discussed and debated is whether or not to recycle gold titles. If you are new to the concept...

5 Immutable Laws of Music Scheduling

With a hearty shout out to Ries and Trout and their 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station's database. You might call it the 5 immutable laws...

Don’t Just Play It: Celebrate New Music

When adding a new hit song - wait, it is a hit, right? If it's not, don't add it - consider how it can become a programming weapon as quickly as possible. And perhaps...

How Shorter Attention Should Affect Song Selection

In the past, programmers generally accepted a music programming strategy that started with a code more suitable for physicians: Do no harm. That's still good advice for Doctors but it no longer works for...

Programming Secrets To Adjust In a Weak Music Cycle

Music ebbs and flows. Sometimes the hits are strong. Sometimes they’re not. Sometimes there are no true mainstream, mass appeal hits at all. Other times, there are more “powers” than can fit on one...

Perfect Music Categories: Step By Step

You know the importance of using math for rotating your music. And you certainly understand the value of playing the right songs for your audience. Right? Right. But there's more to creating a music...

Top Secret Tips For Music Scheduling

"Hey, what's your best music scheduling tip?". That's a common question programmers ask. They're looking for a shortcut. There really is no mystery top making your music software work for you. Some programmers and music...

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what  music variety really is. We think we understand it, but our definition of the term often has as many applications as there...

Math to Set Up Perfect Music Rotations

Whenever a station conducts an analysis of their music system, the first stop should always be to examine how songs are rotating. This is the single most common source of problems in a music...

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The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to...