Sunday, March 24, 2019

Don’t Just Play It: Celebrate New Music

When adding a new hit song - wait, it is a hit, right? If it's not, don't add it - consider how it can become a programming weapon as quickly as possible. And perhaps...

7 Tips For Perfect Song Segues

On a music station, every single thing that happens is important. That's particularly true for song segues. How songs fit together is critical to the listening experience. Paying attention to this detail can be a critical...

Control Music Tempo With BPM

BPM is beats per minute, a common term in music production, and a weapon your radio station can use to stand out over competitors. It's a weapon because your competition is almost certainly not...

Considerations To Program New Music

A lot of programmers aren't going to like this, and many won't agree with it, mostly because they don't want to agree with it. It's about how to program new music, one of the most controversial...

Applying the Art of Music Scheduling

The difference between great radio stations and good radio stations is art, not science. Of course, all great stations have a solid foundation. That's science. But have you heard stations that just sound magical?...

5 Immutable Laws of Music Scheduling

With a hearty shout out to Ries and Trout and their 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station's database. You might call it the 5 immutable laws...

8 Steps To Getting Music Tempo Coding Right

One of the most agonizing tasks for a programmer is managing the music library. It's also one of the most important. Of the hundreds of settings in your music software, music tempo coding is...

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what  music variety really is. We think we understand it, but our definition of the term often has as many applications as there...

How To Sort Music Categories: Deep & Narrow or Shallow & Wide

It's great to have music research that provides a map of what titles to play, but when it comes time to sort music into categories, it takes more than a spreadsheet with numbers. Programmers...

How Shorter Attention Should Affect Song Selection

In the past, programmers generally accepted a music programming strategy that started with a code more suitable for physicians: Do no harm. That's still good advice for Doctors but it no longer works for...

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Should You Program For PPM Methodology?

I had an interesting email dialogue with an air personality in a major U.S. market about PPM methodology. Specifically, the question is whether it's possible...