Monday, January 21, 2019

Use The Pendulum Model to Improve Music Flow

When you find a way to improve music flow, some programmers think they've found the Holy Grail of music programming. Music flow should be a primary goal for every programmer. It's at the core of your...

Top Secret Tips For Music Scheduling

"Hey, what's your best music scheduling tip?". That's a common question programmers ask. They're looking for a shortcut. There really is no mystery top making your music software work for you. Some programmers and music...

Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted. There are...

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on music, the more the pop music cycle affects ratings. When music goes...

Don’t Just Play It: Celebrate New Music

When adding a new hit song - wait, it is a hit, right? If it's not, don't add it - consider how it can become a programming weapon as quickly as possible. And perhaps...

Music Research: How To Interpret Results

The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it's time to sort the results and get it on the air. The first thing you notice...

Music Scheduling: First Things First

You've just taken over a new radio station. It's time to figure out what's going on with the music scheduling software. You roll up your sleeves and wade into the data. Where do you...

Considerations To Program New Music

A lot of programmers aren't going to like this, and many won't agree with it, mostly because they don't want to agree with it. It's about how to program new music, one of the most controversial...

Applying the Art of Music Scheduling

The difference between great radio stations and good radio stations is art, not science. Of course, all great stations have a solid foundation. That's science. But have you heard stations that just sound magical?...

Music Scheduling: To Recycle Gold Or Not?

There are a tremendous amount of decisions to make in music scheduling. And one of the most discussed and debated is whether or not to recycle gold titles. If you are new to the concept...

There are regular webinars for all Insiders members. Click below to reserve your spot now!