Friday, July 20, 2018

Music Research: 5 More Ways To Improve Response

How can I improve response? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive, especially compared to traditional...

How to Optimize Music Scheduling Software

How's your music database working for you? How long has it been since it was fine-tuned for maximum effectiveness? If it's been awhile, take a little time to optimize music scheduling software. In fact, your...

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on music, the more the pop music cycle affects ratings. When music goes...

How To Determine Library Depth and Song Turnover

The ratings are in. There is a TSL (time spent listening) problem. The cume went up, but average quarter hours are down. Management wants an explanation. The first thought is to examine the music...

To Achieve Music Variety You must Understand Music Variety

Perhaps the most misunderstood programming concept for music-based formats is defining what  music variety really is. We think we understand it, but our definition of the term often has as many applications as there...

Top Secret Tips For Music Scheduling

"Hey, what's your best music scheduling tip?". That's a common question programmers ask. They're looking for a shortcut. There really is no mystery top making your music software work for you. Some programmers and music...

A Sure Fire Solution To Unscheduled Music Positions

What's the worst part of scheduling music? Almost universally, program directors and music directors will tell you it's unscheduled music positions. They drive you crazy! And you spend hours fixing them, or trying to tweak...

Considerations To Program New Music

A lot of programmers aren't going to like this, and many won't agree with it, mostly because they don't want to agree with it. It's about how to program new music, one of the most controversial...

Music Scheduling: To Recycle Gold Or Not?

There are a tremendous amount of decisions to make in music scheduling. And one of the most discussed and debated is whether or not to recycle gold titles. If you are new to the concept...

Control Music Tempo With BPM

BPM is beats per minute, a common term in music production, and a weapon your radio station can use to stand out over competitors. It's a weapon because your competition is almost certainly not...

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