Sunday, March 29, 2020

Research Key: Ask Actionable Questions

Stations with the luxury of a having a research budget will be spending a big chunk of cash on that next perceptual survey. But are you getting data that will motivate change? Many research questionnaires...

5 Hidden Research Mistakes That Could Tank Your Station

You're ready for that next big research project that will define your station brand. Maybe it's a perceptual study to measure the station's current position. Or a music test to find the right songs....

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

The Danger of Using Online Music Clubs For Music Research

Programmers who base music choices on research and data feel confident in decisions from data. They reason the information gathered from real listeners is more reliable than "gut". But there is a flaw in...

How to Conduct a (Nearly) Free Research Project

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into a project. In this...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

Music Research: 5 More Ways To Improve Response

How can I improve response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive,...

Get Free Audience Research Using The OAR Method

A fundamental step in creating a radio station or show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations get deeper into...

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Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what...