Research

A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. Stations should try to get to know the audience on a...

Radio stations have a tremendous advantage over most businesses. There is a large audience willing to provide feedback if asked properly. Harvest that resource to get free audience research. This article is about how to...

We all love our babies. They're cute because they're ours. But step back and it's easy to see that some of those kids are ugly. It's the same with features on radio shows. But...

You're ready for that next big research project that will define your station brand. Maybe it's a perceptual study to measure the station's current position. Or a music test to find the right songs....

Programmers who base music choices on research and data feel confident in decisions from data. They reason the information gathered from real listeners is more reliable than "gut". But there is a flaw in...

Stations with the luxury of a having a research budget will be spending a big chunk of cash on that next perceptual survey. But are you getting data that will motivate change? Many research questionnaires...

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into a project. In this...

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

The results of a new music research project have come in. 600 songs were tested, and there are reams of data. Now it's time to interpret results and get it on the air. But...

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...