Sunday, December 16, 2018

How To Create an Audience Persona For More Effective Targeting

What do you think of when you see the words audience persona? Is it scary? Vague? Not even on your radar? Maybe it's boring or one of those things that seems important, but easy...

How To Determine Library Depth and Song Turnover

The ratings are in. There is a TSL (time spent listening) problem. The cume went up, but average quarter hours are down. Management wants an explanation. The first thought is to examine the music...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

How to Conduct a (Nearly) Free Research Project

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest some time and creativity into it. First off, a couple...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings nirvana. Why worry...

Music Research: How To Interpret Results

The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it's time to sort the results and get it on the air. The first thing you notice...

The Most Important Characteristic for Radio: Be Funny

Ever wonder how important it is to be funny on the air? Wonder no more. It's important. In fact, nothing else is even close. The most important characteristic for radio is to be funny....

How To Sort Music Categories: Deep & Narrow or Shallow & Wide

It's great to have music research that provides a map of what titles to play, but when it comes time to sort music into categories, it takes more than a spreadsheet with numbers. Programmers...

Fix Music Research Response Rates By Completing The Feedback Loop

Over the years, online music research has prospered. It's now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted. There are...

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Every Radio Show Should Have a Team Of Experts

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that...