Thursday, June 30, 2022

Research Key: Ask Actionable Questions

Stations with the luxury of a having a research budget will be spending a big chunk of cash on that next perceptual survey. But are you getting data that will motivate change? Many research questionnaires...

How to Conduct a (Nearly) Free Research Project

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest a little time and creativity into a project. In this...

Getting The Most From Listener Advisory Panels

Listeners usually love to tell you what they think. Asking their opinion gets them involved, which can also lead to increased loyalty. That's why Listener Advisory Panels are invaluable sources of information and insight into...

Music Research: How To Interpret Results

The results of a new music research project have come in. 600 songs were tested, and there are reams of data. Now it's time to interpret results and get it on the air. But...

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

How To Get Research Using The OAR Method

A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations get deeper into the targeting process...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

5 Types of Hooks to Improve Opening Lines

How is that collection of opening lines working out? This isn't a list of cheesy lines to pick up women or guys, though that can...
0:00
0:00