Sunday, January 19, 2020

Music Research: 5 More Ways To Improve Response

How can I improve response from my research panel? That's the most asked question about online music tests. Online music surveys are a popular way for radio stations to gather information from listeners. It's inexpensive,...

How To Get Free Audience Research

Radio stations have a tremendous advantage over most businesses. We have a large audience that is willing to respond with feedback if we ask for it properly. Mine that resource, can you can get...

5 Hidden Research Mistakes That Could Tank Your Station

You're ready for that next big research project that will define your station brand. Maybe it's a perceptual study to measure the station's current position. Or a music test to find the right songs....

Get Free Audience Research Using The OAR Method

A fundamental step in creating a radio station or show strategy is defining a target listener. A poorly defined target has caused many stations to fail. That's why I recommend stations get deeper into...

Research Key: Ask Actionable Questions

Stations with the luxury of a having a research budget will be spending a big chunk of cash on that next perceptual survey. But are you getting data that will motivate change? Many research questionnaires...

Improve Music Research: Eliminate The Middle

Radio station music research has been around for decades, but many stations are still testing songs the way they have for, well, decades. It's time to improve results by adjusting the traditional scale used to...

Music Research: How To Interpret Results

The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it's time to interpret results and get it on the air. The first thing you notice makes...

Methods To Test Features

We all love our babies. They're cute to us because they're ours. But if you step back, some of those kids are ugly. It's the same with features. Is the feature working for you? How...

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How To Write News Stories With Perspective

There's a huge difference in simply presenting a news, sports or entertainment news segment and creating a feature that attracts and holds an audience....