How to Conduct a (Nearly) Free Research Project
You do not need a $20,000 auditorium test to fix your station or show. You need clarity. Most stations don’t…
Research
Improve Music Research: Eliminate The Middle
Do you remember the classic song from the 70s: “Stuck In The Middle With You” by Stealer’s Wheel? The song’s…
Getting The Most From Listener Advisory Panels
Everyone loves telling you what they think, especially when encouraged. You can verify this by posting a controversial question on…
Research: The OAR Method
A fundamental step in creating a show strategy is defining a target listener. A poorly defined target has caused many…
How To Get Free Audience Research
Radio stations have a tremendous advantage over most businesses. There is a large audience willing to provide feedback if asked…
Methods To Test Features: Keep the Great, Fix the Good, Kill the Weak
Every radio personality has a favorite feature. Maybe it’s that quirky game you invented in the shower, the segment that…
5 Hidden Research Mistakes That Could Tank Your Station
You’re ready for that next big research project that will define your station brand. Maybe it’s a perceptual study to…
The Danger of Using Online Music Clubs For Music Research
Programmers who base music choices on research feel confident in decisions from the data. But there is a flaw in…
Research Key: Ask Actionable Questions
Stations with the luxury of a having a research budget will be spending a big chunk of cash on that next…
Music Research: How To Interpret Results
The results of a new music research project have come in. Six hundred songs were tested, and there are gigabytes…