Monday, November 30, 2020

The Spoke Theory Of Music Programming

Every programmer knows the strongest songs, or at least they should. They're the big hits that listeners can't get enough of. The turn-it-up songs. These songs guarantee a win in the button-punch test. That's...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

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Feature: Censored Joke Of The Day

The Censored Joke of the Day is a great feature for the right personality and station. It fits more shows than you might think...