Sunday, January 19, 2020

The Spoke Theory Of Music Programming

Every programmer knows what their strongest songs are, or at least they should. They're the big hits that listeners can't get enough of. The turn-it-up songs. These are the songs that guarantee a win...

You’ll Be Surprised That This Commercial Free Stop Set Strategy Works

Many radio stations enjoy ratings success by manipulating their stop set strategy to allow for longer commercial free periods in the market's most listened-to quarter hours. I can tell you from experience that it works....

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What will you hear? Sameness. Commercials happen at the same times. Promos air going into stop sets. News is on at...

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

How To Build Your Radio Show With The GIFS System

When you hear the term GIFS, you probably think of those funny, animated photos that make their way into your email box all the time. But this is a GIFS System that could be...

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