Thursday, September 16, 2021

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial-free. Okay, that's not likely. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What is on the radio? Sameness. Commercials happen at the same time on most stations. Promos are the first element in...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

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Music Research: Ask For Less

Sometimes, to get more, it makes sense to ask for less. And that can be absolutely the case when conducting online music surveys. In this...