Sunday, March 29, 2020

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. Okay, that's not probable. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

This Commercial Free Strategy Works!

Many radio stations enjoy success by manipulating a stop set strategy to allow for longer commercial-free in the market's most listened-to quarter hours. In this article, I share a strategy for promoting commercial-free programming. Including: ...

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