Sunday, July 5, 2020

The Spoke Theory Of Music Programming

Every programmer knows the strongest songs, or at least they should. They're the big hits that listeners can't get enough of. The turn-it-up songs. These songs guarantee a win in the button-punch test. That's...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

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Online Promotion: Scared of Santa

Photo contests are highly engaging and, when executed properly, they can add a lot of traffic to your website or social media pages. A...