Wednesday, May 18, 2022

Win The Most Music Battle By Playing 2 More Songs Each Hour

The battle over most music rages on, though today's competition comes from new technology as much (or more) than from other radio stations. If programmers could find room to play 2 more songs every...

The Spoke Theory Of Music Programming

Every programmer knows what the strongest songs are. Or at least they should. Listeners can't get enough of the big hits. The turn-it-up songs guarantee a win in a button-punch comparison battle between two...

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial-free. Okay, that's not likely. So what is the best way to schedule those pesky spots? What is programming's best practice on stop set placement?...

It’s Time To Rethink Your Clocks

At any hour of any day, tune in any station in any market. What is on the radio? Sameness. Commercials happen at the same time on most stations. Promos are the first element in...

3 Reasons Listeners Have Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem...

It’s Time To Fix Radio’s Commercial Problems: And Here’s How

Radio's commercial problems continue to get worse. The ads have been horrible for a while now. But it's becoming a crisis. And at some stations, the ads make up nearly 25% of programming time. This...

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The Breaking News Syndrome: How to Get Attention for On-Air...

Media outlets have learned to use the power of Breaking News. In many cases, it's overdone to the point of being ignored. But alerts...
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