Traffic reports on radio stations need to change. Or be eliminated. But at least updated. Most are terribly out of touch.
This article shares four steps to fix radio traffic reports. Including:
- Should traffic even be on the air?
- Improve the performance of traffic reporters by coaching storytelling skills.
- What content is relevant and what isn’t?
- Turn up the volume on entertainment and information value.
- Make traffic fun (or even funny) again.