Traffic reports on radio stations need to change. Or be eliminated. But at least updated. Most are terribly out of touch.

This article shares four steps to fix radio traffic reports. Including: 

  • Should traffic even be on the air?
  • Improve the performance of traffic reporters by coaching storytelling skills.
  • What content is relevant and what isn’t?
  • Turn up the volume on entertainment and information value.
  • Make traffic fun (or even funny) again.

How To Fix Traffic Reports

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In