In the past, radio stations worked hard to be the station listeners turned to for information. They worked and worked to break stories and become the trusted source. A reputation for news credibility was important. But times have changed.
This article explores the value of news credibility on personality-oriented radio shows. Including:
- Who has news credibility today?
- Why most stations should not worry about it at all!
- The argument that perspective and humor is more important than facts and information.