Consumer behavior patterns have changed dramatically. We live in a world where anyone can get what they want when they want it, at the tap of a screen, click of a mouse, or by request of a digital assistant like Alexa. We customize information, filtered by content that appeals to our sense of values and importance. This changes the way information should be programmed on every radio station. But that brings up a news programming dilemma.
News Programming Dilemma: What Listeners Want Or What They Need?
