Consumer behavior patterns have changed dramatically in the last 10 years. We live in a world where anyone can get what they want when they want it, at the tap of a screen or click of a mouse. We customize the information we want, filtered by content that appeals to our sense of values and importance. This changes the way information should be programmed on every radio station. But that brings up a news programming dilemma.
In this article, I help program directors determine content for news programming. Including:
- Should stations be responsible for educating listeners on what they need to know?
- What is the most successful way to write news for specific listening audiences?
- Where is the line between journalistic responsibility and entertainment programming?
- How to create more interesting news segments.