You may not have heard of the term learning theory, but when you understand how the audience becomes familiar with your content, it’ll change how you program your radio station.

Imagine this scenario: Your morning show has a great new idea. Now you have to figure out a strategy for programming features so it has maximum impact. Now, the hand-wringing begins. How often should you run it? Daily? Weekly? Once in awhile?

Most of the time, program directors go with what feels right. Their gut. But there’s a better way. Bring science into the equation.

Many good features fail because we don’t expose them often enough or promote them heavily enough. Think about it logically.

Learning Theory and Programming Features

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