You may not have heard of the term learning theory, but understanding how the audience becomes familiar with and loyal to, brands will change how you program radio stations. Seriously. This is game-changing.

In this article, I explain how learning theory affects radio listeners’ behavior. Including:

  • How learning theory affects features.
  • What is mind clutter and how does it impact listeners?
  • How your station should change based on this startling information.

Learning Theory


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