Broadcasters beat their chests about the pride of being live and local, which can be an advantage. But local is more about relevance than geography. Great performance beats local, but local is a tremendous advantage. Unfortunately, there’s more syndicated non-local programming on the radio today. Fortunately, programmers can have the best of both worlds. It’s possible to sound local even if the content is not generated in your city.
Sound Local With Non-Local Programming
