Broadcasters beat their chests about the pride of being live and local, and it can be an advantage. But local is more about relevance than geography. If entertainment is a tie, the local show wins. But only if it’s a tie. Great performance beats local every time. Fortunately, programmers with non-local (syndicated) content can have the best of both worlds. It’s possible to sound local even if the content is coming from far away.
This article includes tips on how to sound local with non-local programming. Including:
- How to customize a syndicated show so it sounds like “home”.
- Getting local talent involved.
- Maximizing opportunities.