Most marketers have a target audience and consider it a fundamental step in the brand-building process. But some radio programmers go too far and miss the point of targeting. A sales target of 25-54-year-olds is valid, but you can’t successfully attract an audience with such a large demographic spread. In most cases, it dilutes the impact. Focusing on a narrow target audience is the way. Similarly, a narrow focus (25-34, for example) doesn’t take into account the diverse interests and tastes within that range.
How To Define A Target Audience
