Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But some programmers go too far and miss the point. If Here’s how to identify the right target audience to get the best results for a station brand.

In this article, I share tips on how to identify a target audience clearly and specifically, yet broad enough to build a large cume. including:

  • Examples of failures in targeting an audience.
  • Examples of target audience success from an unlikely source.
  • How Ryan Seacrest targets.
  • Tips for effective targeting.

Target Audience Fails

________________________________
Hey, Sorry!

This content is for members only. But you can sign up for a membership for just $1 for the first 14 days! Then, if you like it, stay on with your Insiders membership.
Sign Up Are you already a member? Make sure you are logged in to access this content Log In