Most stations have a target audience. It is a common step in the marketing process for all brands, including radio stations. But some programmers go too far and miss the point. If Here’s how to identify the right target audience to get the best results for a station brand.
In this article, I share tips on how to identify a target audience clearly and specifically, yet broad enough to build a large cume. including:
- Examples of failures in targeting an audience.
- Examples of target audience success from an unlikely source.
- How Ryan Seacrest targets.
- Tips for effective targeting.