Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand values in such profound ways that they become willing, enthusiastic brand ambassadors. This is a powerful weapon in the battle for top-of-mind awareness. When a consumer can self-identify with a brand like Apple, Starbucks, Tesla, or Harley-Davidson, loyalty follows. And, of course, market share and profits are not far behind, especially when those fans become brand evangelists.
Turn Listeners Into Fans That Self-Identify With The Show
