Every time something happens that’s even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn’t it be nice to have a team of experts to access for just about any topic at any time?
A great producer should make it a priority to create relationships with a team of experts that become the official spokespeople for the show.
It takes a little time, but is pretty easy to do. Just start a contact list that is available at any time needed to contribute to the show. Get email addresses, phone numbers and backup information on each.
This should be a fundamental task that can add depth to content and help everyone relax, knowing that we have someone to fill a role no matter the topic.
Most industries are full of entrepreneurs anxious for free publicity. A radio show can be an ideal outlet. Just be sure to manage the relationship and use them on your terms, not theirs.
A team of experts is especially valuable for solo shows. The experts can provide additional voices and perspective that adds dimension, and gives solo performers someone to interact with.