Every time something happens that’s even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn’t it be nice to have a team of experts to access to ask about any topic at any time?
This article explains the value of A Team of Experts, and how to start one. Including:
- Who qualifies as an expert?
- The pros and cons of using clients on the “team”.
- Criteria for choosing the person that will be a team member.
- A list of categories for recruiting an expert.