It seems as if some personalities believe adding words makes them sound better. Air personalities often complain about having a hard time making a point in a short period of time. Word economy is the key, and it’s one of the 3 steps to performance excellence.
This article explains how efficiency is a fundamental skill that is more important than ever. Including:
- Why word economy matters.
- The importance of coaching talent to be entertaining in short windows rather than simply imposing time restrictions.
- How to improve word economy and efficiency.