It seems as if some personalities believe adding words makes them sound better. Air personalities often complain about having a hard time making a point in a short period of time. Word economy is the key, and it’s one of the 3 steps to performance excellence.

This article explains how efficiency is a fundamental skill that is more important than ever. Including: 

  • Why word economy matters. 
  • The importance of coaching talent to be entertaining in short windows rather than simply imposing time restrictions. 
  • How to improve word economy and efficiency. 

Word Economy


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