It seems as if some personalities believe adding words makes them sound better. Air personalities often complain about having a hard time making a point in a short period of time. Word economy is the key, and it’s one of the 3 steps to performance excellence.

This article explains how efficiency is a fundamental skill that is more important than ever. Including: 

  • Why word economy matters. 
  • The importance of coaching talent to be entertaining in short windows rather than simply imposing time restrictions. 
  • How to improve word economy and efficiency. 

Word Economy


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In