It happens to every radio station. Clutter Creep. Little by little. Over time, the station becomes full of stuff that doesn’t need to be there. Let it go long enough, and you start to sound old, stale, dated, and boring. That’s why you need to step back and regularly re-evaluate everything on the air. Zero-based Programming is a valuable tool for fixing minor issues before they become big problems. This works for programming the station and individual shows
Analyze and Fine Tune With Zero-Based Programming
