It happens to every radio station. Clutter Creep happens, little by little. Over time, the station becomes full of stuff that doesn’t need to be there. That’s why I recommend program directors step back and re-evaluate everything on the air regularly. Zero-based Programming is a useful tool to fix small programming problems before they become big.
In this article, I explained how to apply the principle of zero-based programming to analyze and fine-tune the station. Including:
- How and why stations become cluttered.
- Why it’s hard to hear stations becoming cluttered
- Fixing a radio station the Gordon Ramsay way.
- How to apply zero-based programming.
- Asking the hard questions to get to good answers.
Zero-Based Programming
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
