It happens to every radio station. Clutter Creep happens, little by little. Over time, the station becomes full of stuff that doesn’t need to be there. That’s why I recommend program directors step back and re-evaluate everything on the air regularly. Zero-based Programming is a useful tool to fix small programming problems before they become big.
In this article, I explained how to apply the principle of zero-based programming to analyze and fine-tune the station. Including:
- How and why stations become cluttered.
- Why it’s hard to hear stations becoming cluttered
- Fixing a radio station the Gordon Ramsay way.
- How to apply zero-based programming.
- Asking the hard questions to get to good answers.