Personality radio is both art and science. And it should be performed in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard science and be all about art. Yes, the audience is loyal because of your personality and charm, but the science of programming a radio break provides a foundation for your art to be appreciated.
In this article, I explore a winning programming formula for balancing Art and Science. Including:
- Explaining the art and science of radio programming.
- A formula for personality radio that fits all shows.
- Managing Art and Science to coexist.