Programming a radio station is a balancing act requiring careful, constant attention to art and science. Some programmers emphasize science and miss the art. Others are the opposite, but both are important. The audience is loyal because of how you make them feel (art), but the science of programming provides a foundation for the art to be appreciated.

The Art And Science of Radio Programming

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In