BPM is beats per minute, a common term in music production, and a weapon your radio station can use to stand out over competitors. It’s a weapon because most stations are not using it correctly. Employ this technique well, and it can dramatically improve the station’s flow by adding objective criteria to control music tempo coding.
Music-driven stations should consider using BPM when scheduling music and producing the station’s sound. Setting up takes some time, but it sounds great when managed properly.
Here’s a step-by-step guide to getting it right.