BPM is beats per minute, a common term in music production, and a weapon your radio station can use to stand out over competitors. It’s a weapon because your competition is almost certainly not using it. Or if they are, they’re probably not using it correctly.
As more and more entertainment choices compete for attention, music becomes a commodity. It’s everywhere. That means curation-how you put the songs together-is more important than ever. It adds personality to your station.
When you match production and imaging elements to the art of your music flow, you have something really special.
If you program a music-driven station, consider using BPM when scheduling music and producing the sound of the staton.