Making a community connection can be a difference-maker for radio personalities. However, just being live and local (a mantra for many broadcasters hoping to remain relevant against larger companies with deeper resources and streaming competitors) won’t win, but it can help. So here’s how to get more local on the air.
In this article, I share ideas for radio stations to learn and reflect their market on the air. Including:
- How to start to get more local
- Categories of local qualities every station should know and use
- How to perform on the air to sound local-and mean it.