Having a community connection with listeners can be a big difference-maker. Being live and local has become a mantra for many broadcasters hoping to remain relevant against larger companies with deeper resources and streaming competitors. Just being local won’t bulletproof your station, but it can help. So here’s how to get more local on the air.
It starts with information. Every single staff member can (and should) be have a thorough knowledge of the market. That includes personalities, promotions folks and sales executives. There’s no way to be known as local without the basics.
Do you know the market? Do you really understand what makes it tick? And when an employee joins your team from another city, is educating them on the city a part of their training?
Here’s a useful start of a group project that can provide an information base to help every department.