When a programmer finds a way to improve music flow, it’s like discovering the Holy Grail of music programming. It’s probably how Alexander Graham Bell felt the first time he heard the telephone ring.

Music flow should be a primary goal for every programmer. It’s at the core of a station’s success. The song-to-song sequencing is more important than just about anything else.

Every time a listener tunes in, they should get a snapshot of the images a brand wishes to project. That means a balance in tempo, texture, genre, familiarity and exposure of new songs.

Yet song-to-song music sequencing is a big problem for most station playlists.

A swinging pendulum could be the key to improve music flow.

Here’s how:

Schedule Music Like a Pendulum

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign up now for just $1 for the first 14 days!

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In