In some ways, Program Directors are like medical doctors. A doctor’s primary goal is to “do no harm”. Removing negatives and potential barriers to listening is a nearly irresistible emotion. But when it comes to programming music, solving listener complaints should take a backseat to sound strategy. Especially when it comes to music repetition.
Every piece of music research in the history of radio (Okay, nobody can possibly claim to know this. But every research project I’ve seen) shows the most popular stations have a problem with music repetition. This is not just a common complaint. It’s actually a complaint every music station should target as a goal!
Not that any PD would or should try to develop a repetition image. But if that image is a product of success, bring it on!