In some ways, Program Directors are like medical doctors. A doctor’s primary goal is to “do no harm”. Removing negatives and potential barriers to listening is an irresistible emotion. But when it comes to programming music, solving listener complaints should take a backseat to sound strategy. Especially when it comes to music repetition.
In this article, I explain why repeating songs frequently is a programming tool, rather than a barrier to listening. Including:
- Why listeners complain about music repetition.
- Listeners love variety…or do they?
- Why frequent music repetition works.
- A simple explanation of tight rotation analysis.
- Tips and tricks to play fewer songs but make it sound like more.