Most programmers follow traditional programming thinking when setting up format clocks. They play The Ratings Game by stacking commercials in most advantageous positions (the Bow-Tie theory) and clear out certain quarter-hours when the most meters in the market are active. Unfortunately, other stations are doing the same. But there’s another consideration for effective stop set placement. How about creating clocks based on lifestyle?
This article explains how to set up format clocks based on lifestyle. Including:
- Why format clocks based on lifestyle makes sense for listeners and for stations.
- Two common-sense applications of the concept.
- How to get the most benefit from this tactic.
