Every programmer knows what the strongest songs are. Or at least they should. Turn-it-up songs guarantee a win in a button-punch comparison battle between two stations. But not every song is a mega-hit. Good programmers schedule these songs strategically and consistently when building programming clocks. The spoke theory of music programming is what holds stations together.

The Spoke Theory


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In