Sometimes, to get more, it makes sense to ask for less. And that can be the case when conducting online music surveys. That sounds strange, but it’s not a contradiction of terms. It’s reality, and it certainly applies to the world of online surveys.
How many times has a business asked you to provide feedback? You click the link, and a long survey appears on the screen. No thanks. Who has the time?
On the other hand, a friendly message that promises just a handful of questions that won’t take more than a minute or two has a much better chance of earning a click. The same is true in online music research.
