Programmers make multiple decisions when deciding whether or not to add a song to the playlist. The criteria may vary but one principle should be the guiding force behind a new “add”. Will the song going on the air be a programming weapon? If the answer is yes, how can a station become associated with that song and gain credit for playing it? Doesn’t it make sense to celebrate new music?

This article makes the case that radio stations should enthusiastically celebrate new music on the air. Including:

  • Specific ways to celebrate new music-laid out and explained.
  • The hidden value of promoting new music aggressively. 
  • How new music becomes a weapon if treated properly.

The Role Of New Music


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