Programmers make multiple decisions on whether or not to add a song to the playlist, but how can a station become associated with that song and gain credit for playing it? Doesn’t it make sense to celebrate new music? This is particularly important for personalities in Stage 1 (introduction) and Stage 2 (Familiarity) in the Personality Success Path.
In most cases, additions to the playlist go into categories that play infrequently or are isolated to time slots that are not as popular. That’s a bad idea.
