At many radio stations, the process of writing imaging copy tends to fall into one of two categories: Generic and Creative. There’s a massive difference.

This article is a guide to writing great imaging copy by sharpening the language to be specific and creative. Including:

  • The dramatic difference between generic and specific copy. 
  • How to write imaging copy with a longer shelf life. 
  • How to create imaging themes that build equity. 
  • The importance of dropping bread crumbs that allow each element to be tighter and shorter. 
  • Writing tips for all stations.

Generic Imaging Copy


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