Reading this headline probably causes some to think it’s the most insane idea in programming. Show promos inside your show seem redundant. It’s like running a promo to shop in a store inside the store. What’s the point?

In this article, I share the logic of a show promo campaign to the air inside the show. Including:

  • Who promos are designed for.
  • The purposes of an effective promo inside a show.
  • Examples of how to craft an effective promo.
  • How to target preferences of listeners already tuned in.
  • The difference between a show promo and a tease.
  • How and where to program show promos inside your show.

Promos Inside Your Show

______________________________

This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In