Reading this headline probably causes some to think it’s the most insane idea in programming. Show promos inside your show seem redundant. It’s like running a promo to shop in a store inside the store. What’s the point?
In this article, I share the logic of a show promo campaign to the air inside the show. Including:
- Who promos are designed for.
- The purposes of an effective promo inside a show.
- Examples of how to craft an effective promo.
- How to target preferences of listeners already tuned in.
- The difference between a show promo and a tease.
- How and where to program show promos inside your show.