Reading this headline probably causes some to think it’s the most insane idea in programming. Show promos inside your show seem redundant. It’s like running a promo to shop in a store inside the store. What’s the point?

In this article, I share the logic of a show promo campaign to the air inside the show. Including:

  • Who promos are designed for.
  • The purposes of an effective promo inside a show.
  • Examples of how to craft an effective promo.
  • How to target preferences of listeners already tuned in.
  • The difference between a show promo and a tease.
  • How and where to program show promos inside your show.

Promos Inside Your Show


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