You do not need a $20,000 auditorium test to fix your station or show. You need clarity. Most stations don’t have a research problem, though there may be an issue finding the budget for research. How would you like a free research project? Or nearly free? Seriously? That price point gets the attention of even the tightest bean counter. But you can do it if you invest a little time and creativity into a project.
How to Conduct a (Nearly) Free Research Project
