What is the first thing you think of when you hear the phrase “The Happiest Place on Earth?” How about “Because You’re Worth It?” 90% of you immediately said, “Disney and L’Oreal.” Those slogans are classic examples of taglines that position brands. Disney’s tagline inspires images of happiness, joy, and magic. L’Oreal appeals to greed, the desire to feel good about

What does this have to do with your station or radio show? A lot.

The Power of Slogans


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In