What is the first thing you think of when you hear the phrase “The Happiest Place on Earth?” How about “Because You’re Worth It?” 90% of you immediately said, “Disney and L’Oreal.” Those slogans are classic examples of taglines that position brands. Disney’s tagline inspires images of happiness, joy, and magic. L’Oreal appeals to greed, the desire to feel good about
ourselves.
What does this have to do with your station or radio show? A lot.
