Response rates from research panels continue to be a challenge. Online music surveys are a great way to gather feedback from listeners if the sample is recruited and managed properly. But it’s harder than ever to get listeners to participate. Here are 5 ways to improve response.

This article shares 5 more ways to improve response rates for music surveys online. Including: 

  • Eliminate this major obstacle that used to work, but is now a barrier to increasing response. 
  • How to get beyond your station database-a critical factor if your database is small. 
  • The best way to promote the survey on-air. 
  • Why it’s important to match the invitation to participate to individual listener tastes.
  • Specific language that will absolutely, positively improve response.

5 Ways to Improve Response To Music Surveys


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