How can I improve the response from my research panel? That’s the most asked question about online music tests.
Online music surveys are a popular way for radio stations to gather information from listeners. It’s inexpensive, especially compared to traditional callout methods. And it’s faster and more accurate. Or at least it can be if the sample is recruited properly.
Online music testing has the potential to attract a larger, broader sample. But many stations are seeing a serious decline in response rates.
Many research companies offer affordable solutions, some allowing stations to manage the entire process. this saves time, money and gives stations more control over the results.
However, as in all research, results are only as reliable as input (sample and questions) and interpretation (how you interpret the results). That’s where many stations find themselves in trouble.
But you can protect against making common mistakes by taking a different approach to music research by increasing response rates.
In the meantime, here are 5 things that will improve the results: