The results of the music research have come in. 600 songs have been tested, and you have reams of data. Now it’s time to sort the results and get it on the air. The first thing you notice makes you pause. There it is. In the Top 50. The song that doesn’t really fit the format strategy. But your listeners have voted and they love it. Should you play it?
Constructing the right song list for a music test is one of the most important steps of the process. The other key ingredient is interpreting the results and applying it on the air. And that’s where it gets confounding.