There are many ways to identify a radio station, but many first-time programmers (and even some experienced PDs) fall in love with tactics, then set it and forget it. Jingles tend to be institutionalized but stations should program jingles as if they were songs.
This article explores how winning programmers use jingles. including:
- The creative ways to schedule and program jingles.
- How to program by tempo.
- Taking texture and production value into account.
- Scheduling by key mapping.