There are many ways to identify a radio station, but many first time programmers (and even some experienced PDs) fall into ruts. They fall in love with programming tactics, then set it and forget it. Jingles are one of those elements that tend to be institutionalized. But stations should program jingles as if they were songs.
In this article, I’ll share how winning programmers program jingles. including:
- Creative was to schedule and program jingles.
- How to program by tempo.
- Taking texture and production value into account.
- Scheduling by key mapping.