Every program director starts with a clear vision for a signature station voice. The VO personality will be a primary way to deliver the most important brand messages. They take great care to write each liner, promo and sweeper.
Then it starts to change. It gets busy. The pressure to turn out promos mounts.
Soon, a great imaging strategy is compromised.
In this article, I’ll explain why a primary VO personality should be protected from boring copy. including:
- How voiceover talent is a key to effective station positioning.
- Why a compromised VO personality becomes less effective.
- Actionable ideas to manage imaging voiceover assignments.