There are a tremendous amount of decisions to make in music scheduling. And one of the most discussed and debated is whether or not to recycle gold titles. If you are new to recycling music, the concept is pretty simple. You replay the songs scheduled during the day (in some categories) during the overnight hours.
The theory is that overnight programming is not as important between 12 a.m. and 6 a.m. because you aren’t rated during that time, and your audience is at its lowest levels. Plus, the chance of a listener tuning in during the day and overnight is small. So, while repeating songs, few, if any listeners hear the repeated songs.
Programmers recycle gold categories to preserve the song plays in those categories to present a bigger, better pool of songs when the listening audience is higher.
Should You Recycle Gold?
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