You’ve heard them a million times. “Your Home for Today’s Best Country.” “Rockin’ the ‘80s, ‘90s, and Whatever This Is.” “News You Can Trust.” These short phrases are sung as jingles, shouted in imaging promos, and whispered as sweepers. Some programmers even present “listeners” saying the words. Positioning statements have been baked into radio for decades as seasoning in the stew, the punctuation between songs, and the glue between segments. But here’s the big question: Do they still work in a world of Spotify playlists, smart speakers, and on-demand everything? The answer is yes, slogans are still effective, but only if they’re used with care.
Slogans Are Still Effective For Positioning (If You Use Them Properly)
