Reimagining good content into something unforgettable is a common goal in creative sessions. You’ve heard this in every aircheck ever: “That was fine, but it could’ve been better.” The problem is, better is a vague destination. What exactly would have made it better? The What If Game forces programmers and talent to identify a map to breakthroughs.
This technique helps talent stretch their thinking and explore multiple ways to elevate a single idea. It teaches the habit of creative curiosity and prevents them from settling for the first version of an idea.
