Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers.
This article explains how to get traction by being the Underdog. Including:
- What being an underdog is all about.
- Branding your legion of followers and fans.
- How to build the story.
- The journey to success.
- Sustaining underdog status even though you have “arrived”.