Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers.

This article explains how to get traction by being the Underdog. Including:

  • What being an underdog is all about.
  • Branding your legion of followers and fans.
  • How to build the story.
  • The journey to success.
  • Sustaining underdog status even though you have “arrived”.

Underdog!

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