Many air personalities use music beds, but most shows do so without a strategic plan. Using music beds can enhance a break or it can be a distraction that gets in the way. And worse, it often causes listeners to miss the message.
This article explains when and how to use music beds effectively. Including:
- Good reasons to use music beds.
- The fallacy of using music beds to pump up the forward momentum.
- Examples of music beds that sound great in a break.
- A list of tips for using music beds the right way.
