There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in a way that’s hard to quantify. Being uniquely local is one of the four IZES of personality radio. And every personality can excel in this area with more local references. So let’s find ways to localize content.

In this article, I provide a guide to making any radio station more local. Including:

  • How to understand the community and be part of it.
  • Local lists to understand and collect.
  • Examples of how to turn local experiences into on-air content.

How to Localize


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