Programmers who base music choices on research and data feel confident in decisions from data. They reason the information gathered from real listeners is more reliable than “gut”. But there is a flaw in the logic, especially if the information is gathered through online music clubs.

In this article, I share the danger of using online online music clubs for music research. Including:

  • How online music test samples are declining….and why that’s a problem.
  • Why most stations recruiting from music clubs are killing their cume.
  • Fixing the sample problem can be done, but it takes time and energy. 

Online Music Clubs Are Dangerous


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