Programmers who base music choices on research feel confident in decisions from the data. But there is a flaw in the logic, mainly if the information is gathered through online music clubs.

Online music research debuted in the early 2000s. Since then, programmer acceptance has evolved from resistance to acceptance to passionate support. But over the years, response rates have declined, and setting up a “club” or “advisory board” is one of the reasons.

Online Music Clubs Are Dangerous


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