young crazy man worried

A new ratings report is delivered, and everyone is tense. If it’s good, there’s a party. but if not, management freaks out. A ratings freak out is understandable, but it’s not productive. Still, it happens to every station at one time or another. The important thing is to take a step back and try to understand the real causes for a bad ratings report.

In this guide to avoiding ratings freak out, I’ll share with you:

  • Why ratings fluctuate, and there’s nothing we can do to change it yet.
  • How to avoid knee-jerk reactions and make strategic decisions.
  • A strategic focus should (but often doesn’t) guide station reactions.
  • A tool to help prevent ratings freak out

The Ratings Freak Out


Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In