A new rating report is delivered, and everyone is tense. If it’s good, there’s a party. If not, management goes nuts. Inconsistencies are as old as the first survey period in radio history. A ratings freak-out is understandable but not productive. Still, it happens to every station at some point. The important thing is to step back and understand the real causes of a bad report.
How to Handle The Ratings Freak Out
