A new ratings report is delivered, and everyone is tense. If it’s good, there’s a party. but if not, management freaks out. A ratings freak out is understandable, but it’s not productive. Still, it happens to every station at one time or another. The important thing is to take a step back and try to understand the real causes for a bad ratings report.
In this guide to avoiding ratings freak out, I’ll share with you:
- Why ratings fluctuate, and there’s nothing we can do to change it yet.
- How to avoid knee-jerk reactions and make strategic decisions.
- A strategic focus should (but often doesn’t) guide station reactions.
- A tool to help prevent ratings freak out