An arranged marriage is a type of marital union where the bride and groom are selected by their families. It’s still common in some cultures. One of those cultures is radio and, where personalities are sometimes chosen for their skills. Managers assume that the chemistry will come later.
It seems the strategy is fraught with peril. On one hand, personalities open to the idea seem a bit desperate to get on a team show and will do anything with anyone to get there. On the other hand, if they go into it with a great attitude and spirit of making it work, great things could happen.
Can an arranged marriage on the radio work? Does it work? And what are the keys to success?
First, let’s examine the argument for it.