Feature Execution

Listeners love to eavesdrop on other people's problems, especially about relationships. It's a great way to feature stories. Setting up a relationship feature like War of the Roses and Second Date Update provides the framework...

Every successful radio show and podcast stands out for a reason. It's not just about top-notch production or great content. For that incredibly powerful wit and character to shine, the audience has to discover...

Air personalities are a funny bunch. They often prefer open breaks where they can freely create original content and showcase their character and personality. However, many shows struggle to gain traction with the audience...

For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show: Invite the 9th caller to call and win! Of course, the phone lines...

Broadcasters agonize over on-air features. Adding new features is exciting, but those features tend to pile up over time. To stay out of programming ruts, programmers should manage features like Disneyland to keep the...

We all love our babies. They're cute because they're ours. But step back and it's easy to see that some of those kids are ugly. It's the same with features on radio shows. But...

There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience or program features at set times. One is clearly superior. Spoiler...

Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows...

Prank calls are a winner on many radio shows…if they’re good. The problem is they’re hard to do and even more difficult to keep creating new ideas that are consistently funny. This article explains how to create...

Most radio shows need strong, attention-getting features to drive appointment tune-in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over time. But not...