Wednesday, May 18, 2022

Guide to Making Great Prank Calls

Prank calls are a winner on many radio shows…if they’re good. The problem is they’re hard to do and even more difficult to keep creating new ideas that are consistently funny. This article explains how to create...

Considerations for Having a Psychic On The Air

Psychics on the air can be great. And they can be horrible. As with most things, the difference lies in preparation and execution. Also timing! Just having a psychic on for a weekly visit...

How To Manage Secondary Features

Most radio shows need strong, attention-getting features to drive appointment tune-in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over time. But not...

Turn a Feature Topic Into Multi-Break Content

The key to sustained ratings growth is increasing listening occasions and Time Spent Listening. Branded features are a great tool to drive tune-in occasions. Listening levels are lower than most programmers think so it...

Why Shows Should Solicit Game & Contest Players Online

For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show. Invite the 9th caller to play and win! And of course, the phone...

Programming Tool: Use This Tool to Schedule Features

Here's a valuable tool that will help programmers and radio personalities schedule features more effectively. The easy-to-use tool makes it easy to manage when each "episode" airs. It packs a ton of power, including: Keeping...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Branding a Feature: What’s In a Name?

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that...

How Features Can Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your...

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The Power of the Platoon In Music Scheduling

Armies are highly organized machines that depend on leadership to manage complex operations. They organize troops into platoons that can be activated at any...
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