Ratings Strategy: Don’t Worry About Burnout. Worry About Burn-In.
How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…
Feature Strategy and Execution
When a Heritage Feature Needs a Reboot
A heritage bit is one of the most valuable things a show owns. A feature that’s run for years carries…
Programming Tool: Use This Tool to Schedule, Manage, and Track Features
Here’s a valuable tool that will help programmers and radio personalities schedule features more effectively. The easy-to-use tool makes it…
The 12-Repetition Rule: Your Content Needs More Airings Than You Think
Every broadcaster has killed a promotion, feature, or contest too soon. Six weeks in, and the ratings haven’t moved. The…
The Science Of Programming Features: You’re Not Playing Them Often Enough
Programmers love new features. They love launching, naming, and imaging them. It’s fresh and exciting. This is going to be…
Features Are A Content Container
Features are one of the fastest and most reliable ways to build repeat listening. Humans love familiarity. We like knowing…
How to Brainstorm Feature Names and Pick a Winner
A great feature name is never an accident. It is the outcome of structure, curiosity, and deliberate creativity. Most shows…
Branding a Feature: Name it Or Lose It
Air personalities love freedom. Creating original content on the fly, following instincts, and letting the moment breathe is part of…
Features: Important Building Blocks For Your Show
Let’s get something straight: If you don’t believe your show benefits from making the audience fall in love with the…
Example: Jab Jab Punch on KBLX
There are many ways to present news on music stations, but effective performance starts with observing the basic principles of…