Thursday, February 2, 2023

Why You Should Always Program Features At Set Times

There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience or program features at set times. One is clearly superior. Spoiler...

5 Lessons Radio Can Learn From Game Shows [video]

If radio created on-air contests like TV game shows, there would be greater results from games, contests, and promotions. Producers of game shows invest a lot of time and money researching how to attract...

Don’t Envy Popular Features

Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows...

Guide to Making Great Prank Calls

Prank calls are a winner on many radio shows…if they’re good. The problem is they’re hard to do and even more difficult to keep creating new ideas that are consistently funny. This article explains how to create...

Considerations for Having a Psychic On The Air

Psychics on the air can be great. And they can be horrible. As with most things, the difference lies in preparation and execution. Also timing! Just having a psychic on for a weekly visit...

How To Manage Secondary Features

Most radio shows need strong, attention-getting features to drive appointment tune-in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over time. But not...

Turn a Feature Topic Into Multi-Break Content

The key to sustained ratings growth is increasing listening occasions and Time Spent Listening. Branded features are a great tool to drive tune-in occasions. Listening levels are lower than most programmers think so it...

Programming Tool: Use This Tool to Schedule Features

Here's a valuable tool that will help programmers and radio personalities schedule features more effectively. The easy-to-use tool makes it easy to manage when each "episode" airs. It packs a ton of power, including: Keeping...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase audience share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It...

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How To Create a Social Media Policy That Gets Everyone on...

Social media and digital marketing is one of the most contentious areas in nearly every radio station. Stations know they need a presence, but...
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