Thursday, September 16, 2021

Turn a Feature Topic Into Multi-Break Content

The key to sustained ratings growth is increasing listening occasions and Time Spent Listening. Branded features are a great tool to drive tune-in occasions. Listening levels are lower than most programmers think so it...

Why Shows Should Solicit Game & Contest Players Online

For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show. Invite the 9th caller to play and win! And of course, the phone...

Programming Tool: Use This Tool to Schedule Features

Here's a valuable tool that will help programmers and radio personalities schedule features more effectively. The easy-to-use tool makes it easy to manage when each "episode" airs. It packs a ton of power, including: Keeping...

Quick Fix For Radio Programming

You're probably familiar with Gordon Ramsay, right? He's the celebrity chef with a personality that's built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay's direct approach...

This Radio Station Increased Share By 70% With This Ratings Strategy

How would you like to implement a long-term ratings strategy and increase share by 70%? Sound good? Don't roll your eyes and dismiss this as if it were an infomercial. I'm serious. It could...

Branding a Feature: What’s In a Name?

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that...

How Features Can Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your...

How to Structure a Relationship Feature

Listeners love eavesdropping on other people's problems. It's an escape for them, and it's a great way to get stories on the air. That's why relationship features like War of the Roses and Second Date Update are...

Telling Stories Inside a Feature

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great...

Make Prank Calls Fit Your Personality Brand

Prank calls are one of the most well-received features that radio personalities offer. But this feature just doesn't fit every personality. On the other hand, some shows could use a prank call feature by managing it...

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A Realistic Way to Convert Cume to Fans

The Holy Grail of radio programming is to convert cume to fans. After all, fans have infinitely more value in time spent listening. Stations...