Why Shows Should Solicit Game & Contest Players Online
For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show: Invite the 9th caller to call and win! Of course, the phone lines...
Branding a Feature: What’s In a Name?
Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often against features that happen...
Methods To Test Features
We all love our babies. They're cute because they're ours. But step back and it's easy to see that some of those kids are ugly. It's the same with features on radio shows. But...
Why You Should Always Program Features At Set Times
There are two schools of thought in how to program features: Rotate the times they air to expose them to a larger audience or program features at set times. One is clearly superior. Spoiler...
5 Lessons Radio Can Learn From Game Shows [video]
If radio created on-air contests like TV game shows, there would be greater results from games, contests, and promotions. Producers of game shows invest a lot of time and money researching how to attract...
Don’t Envy Popular Features
Something curious happens with strong radio personalities from time to time. They build a large audience base on the strength of a popular feature like Second Date Update or a Prank Call feature. Shows...
Guide to Making Great Prank Calls
Prank calls are a winner on many radio shows…if they’re good. The problem is they’re hard to do and even more difficult to keep creating new ideas that are consistently funny.
This article explains how to create...
Considerations for Having a Psychic On The Air
Psychics on the air can be great. And they can be horrible. As with most things, the difference lies in preparation and execution. Also timing! Just having a psychic on for a weekly visit...
How To Manage Secondary Features
Most radio shows need strong, attention-getting features to drive appointment tune-in times. I call them One Thing features. The value is directly measurable in research as well as sustainable ratings over time. But not...