Storytelling

Here's a really simple topic that worked for the team at K104/Dallas on many levels, but I want to focus on the brilliant way the team executed the setup. In storytelling and on-air break construction,...

Don't you love it when great TV shows teach how to be a better radio personality? I hope you saw the "Five Minute" episode of Modern Family.  In it, there's a classic example of how...

Most personalities can identify the differences between a good storyteller and a great one. It's easy when you hear it. Great storytellers have the ability to tell stories with emotion, but not emotionally. In this...

There are as many ways to tell stories as there are story tellers. Style and personality are unique to each performer. Yet, there are constants that transcend the individual. Yet, there are standards that...

A priority for air personalities should be an intense focus to create unique, original content from their personal lives through observation and storytelling. The problem is most talent doesn't have the experience, training or expertise to pull it...

The difference in a great story and an average story often comes down to details. Details can advance a story and make it come alive or cause it to bog down and fail. The...

There are unlimited options for creating compelling audio content. Wrapping your head around the concept of identifying all possibilities is a daunting task. But let’s try, just to make your head explode. When it...

One of the best ways for listeners to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the lives of a favorite personality can help the audience develop...

Great on-air storytellers have a plan. They brainstorm, prepare and think about how a storyline will be developed. And they execute with precision, loading it with the right details as they build momentum toward...

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...