Storytelling

Everything you do on the air revolves around a central, fundamental skill: storytelling. It’s the single most important thing for air personalities to master. In this seminar, you'll learn the basic steps of telling...

Tracy Johnson shows performers the key to compelling stories in The Radio Storyteller's Toolbox, loaded with examples from Louis CK! https://youtu.be/V7zB8t-2nZM

If the hook doesn't get attention, listeners won't be there for the payoff. It's All About The Hook shows you how to get off to a fast start. https://youtu.be/chDeO9Lz9es

Don't you love it when great TV shows teach you how to be a better radio personality? I hope you saw the "Five Minutes" episode of Modern Family.  In it, there's a classic example...

Books can be captivating, whether through compelling characters, colorful language, or an exciting plot, but a handful of books grab attention with the very first line or two. The hook is the gateway to...

There's a difference between a story and a great story. A story has a beginning, middle, and end. but a great story sucks listeners in through a strong Set Up, choosing the most relatable...

One of the most overlooked aspects of storytelling is the use of dialogue. Most radio personalities never consider it because we think of dialogue as the lines spoken in a theatrical performance, movie, book,...

Get this infographic that demonstrates Pixar's 22 Rules of Telling Stories, a terrific reminder of some of the principles of great storytelling as explained here.  

Telling stories is hard, especially when there are so many stories being told. The competition is better and the entertainment bar is higher. That means tune-out happens faster than ever. Personalities lose attention in...

Some personalities are better storytellers than others. But everyone is a better storyteller when they have help. That's why it's important to help a cohost tell a story. In this article, I'll share the keys...