Storytelling

Isn't it embarrassing to share a great experience or personal story with friends, and have no reaction? So you sheepishly mumble something like, "Believe me, it was great. Must be that you had to...

A good storyteller enriches their content with dramatic, vivid details. A weak storyteller bores the audience by loading them down with details that lead nowhere. Choosing the right details is a mystery to many...

One of the most powerful techniques of building higher ratings is convincing existing listeners to tune in more. Obvious, right? But that's a lot harder than just trying to be great on the air....

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

Virtually every radio segment can be classified as one of four types of content: Personal Stories, Crowdsourced Content, Telling Other People's Stories, and The Mosh Pit. The Mosh Pit is fairly easy to execute...

Here's a really simple topic that worked for the team at K104/Dallas on many levels, but I want to focus on the brilliant way the team executed the setup. In storytelling and on-air break construction,...

Some personalities are better storytellers than others. But everyone becomes a better storyteller when they have help from an enthusiastic and supportive audience. That's why it's important to be a good partner and help...

Imagine reading a mystery novel. You get to the end, full of anticipation for the unexpected twist. But instead of a surprise, the solution to the mystery is obvious. It was predictable from the...

Great on-air storytellers have a plan. They brainstorm, prepare and think about how a storyline will be developed. And they execute with precision, loading it with the right details as they build momentum toward...

One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it's time to embrace a skill that would embarrass mom. Exaggeration. There...