Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

A good storyteller is able to enrich their content with dramatic, vivid details. A weak storyteller bores their audience by loading them down with too many details that lead nowhere. Choosing the right details...

One of the best ways for listeners to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the lives of a favorite personality can help the audience develop...

One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it's time to embrace a skill that would embarrass mom. Exaggeration. There...

Audiences will care about you as long as it relates to them, and not a moment longer.  On the other hand, listeners turn off the moment they think you’re trying to be cool. They...

There are as many ways to tell stories as there are story tellers. Style and personality are unique to each performer. Yet, there are constants that transcend the individual. Yet, there are standards that...

One of the most powerful techniques of building higher ratings is convincing existing listeners to listen more. Obvious, right? But that's a lot harder than just trying harder to be great on the air....

The difference in a great story and an average story often comes down to details. Details can advance a story and make it come alive or cause it to bog down and fail. The...

Seinfeld reruns never get old. They are classics filled with rich lessons in character development, show preparation and story structure for radio personalities. An entire study of Radio According to Seinfeld could help radio...

Don't you love it when great TV shows teach how to be a better radio personality? I hope you saw the "Five Minute" episode of Modern Family.  In it, there's a classic example of how...