Storytelling

Some personalities struggle to find personal stories. And there's a good reason for that. It's hard for some to share their experiences and observations in a natural, authentic and relatable way. But there's a...

Advanced storytelling techniques for radio personalities. https://tracyjohnson.kartra.com/page/embed/a94tFX1mdkZa

Imagine reading a mystery novel. You get to the end, full of anticipation for the unexpected twist. But instead of a surprise, the solution to the mystery is obvious. It was predictable from the...

There are unlimited options for creating compelling audio content. Wrapping your head around the concept of identifying all possibilities is a daunting task. But let’s try, just to make your head explode. When it...

Here's a really simple topic that worked for the team at K104/Dallas on many levels, but I want to focus on the brilliant way the team executed the setup. In storytelling and on-air break construction,...

Great on-air storytellers have a plan. They brainstorm, prepare and think about how a storyline will be developed. And they execute with precision, loading it with the right details as they build momentum toward...

Storytelling is a complicated skill. Most of us think of it as a gift. Either you have it or you don't. It's true that some folks are simply good storytellers by nature, but every...

When coaching air talent, a sticking point is often about telling the truth on the air. It's always a good idea to speak from an honest, authentic place. But does that mean you should...

One of the best ways to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the life of a favorite personality can help the audience develop a deeper...

Audiences will care about you as long as it relates to them, and not a moment longer.  On the other hand, listeners turn off the moment they think you’re trying to be cool. They...