Sunday, July 12, 2020

Tell More Interesting Stories by Being Vulnerable:

Audiences will care about you as long as it relates to them, and not a moment longer.  On the other hand, listeners turn off the moment they think you’re trying to be cool. They...

Storytelling Secret Weapon: Internal Monologue

Some personalities struggle to find personal stories. And there's a good reason for that. It's hard for some to share their experiences and observations in a natural, authentic and relatable way. But there's a...

Story Killers: Dead Ends and Detours

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. In this article, I show you how...

Brainstorming Tips To Find Personal Stories

One of the best ways for listeners to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the lives of a favorite personality can help the audience develop...

A Classic Example Of An Amazing Story Arc

Great on-air storytellers have a plan. They brainstorm, prepare and think about how a storyline will be developed. And they execute with precision, loading it with the right details as they build momentum toward...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

The Three E’s Unlock the Power of Personal Stories

Ah, the power of personal stories. It's one of the most important skills for all personalities. But the power must be unlocked. Fortunately, radio personalities can study the art of storytelling for examples from...

Perspective Is a Key to Effective Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

How to Help a Cohost Tell a Story

Some personalities are better storytellers than others. But everyone becomes a better storyteller when they have help from an enthusiastic and supportive audience. That's why it's important to be a good partner and help...

Master the 5 Rules for Better Stories

There are as many ways to tell stories as there are story tellers. Style and personality are unique to each performer. Yet, there are constants that transcend the individual. Yet, there are standards that...

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Avoiding Tune Out 101 Seminar on Demand

The most reliable way to increase radio ratings is to keep current listeners tuned in longer, and more often. In this seminar, Tracy Johnson...