Tuesday, September 25, 2018

Fast and Easy Tips to Improve Opening Lines (Hooks)

How are those opening lines working for you? This isn't a list of cheesy lines to pick up women or guys, though that can be a great segment on the air. You may want to...

Get More Response: Leave Something Out

eAre you having trouble getting listener response? Creating drama? Building intrigue? There's no question that listener phone calls aren't what they once were. It's harder than ever to inspire a listener to all. But...

The Art Of Conversations On a Solo Show

Who do you talk to on the air when it’s just you? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles to clever lines. How can a personality create...

Choice of Words Impacts Listener Behavior-Here’s Proof

When radio personalities spend most of their prep time gathering content or trying to coming up with a clever exit, they miss an opportunity to inspire listeners. Choice of words impacts listener behavior as much...

Using Dialogue in Storytelling

One of the most overlooked aspects of storytelling is the use of dialogue in the telling of as story. Most radio personalities never really consider it. We think of dialogue as important in a...

Get More TSL: Drop Audio Bread Crumbs

One of the most powerful techniques of building higher ratings is convincing existing listeners to listen more. Obvious, right? But that's a lot harder than just trying harder to be great on the air....

Modern Family Teaches How to Tell Stories

Don't you love it when great TV shows teach how to be a better radio personality? I hope you saw the "Five Minute" episode of Modern Family.  In it, there's a classic example of how...

Here’s How to Tell Stories with Emotion

You know the difference between a good storyteller and a great one? Great storytellers have the ability to tell stories with emotion. Melissa Etheridge is one of those great storytellers. Several rock stars have become radio...

Exaggeration is a Key to a Great Story

One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it's time to embrace a skill that would embarrass mom. Exaggeration. There...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

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A Cure For Personality Virus: IMEWEUS

There's a virus spreading through radio stations and personality shows all over the world. Left untreated, it threatens to destroy everything in it's path....