Five Ways To Find a Clever Hook
The opening line is your first and best chance to grab a listener's attention. The spark ignites interest and sets the tone for a story, feature, or entire segment. Like a powerful opening scene...
Storytelling Secret Weapon: Internal Monologue
Some personalities struggle to find personal stories. It's hard to share experiences and observations in a natural, authentic, and vulnerable way. But there's a trick that is like turning on a fire hose of...
Serial Content
Serial content is one of the best ways to generate more listening time and enhance desired character traits for storytellers. Great personalities learn to craft stories across multiple segments using tactics like Delayed Resolution...
The Storytelling Art of Delayed Resolution
Whether you're a radio show, podcaster, stand-up comic, or video streamer, you are a storyteller. Storytelling is at the heart of effective communication. Many principles make or break stories, but one of the most...
How A Story Arc Develops Across Multiple Segments
Great stories capture a listener's imagination and create FOMO (fear of missing out). When a story arc develops across multiple segments, serial content becomes can't-miss content. Like a great television series, each individual segment...
Master The Setup Seminar on Demand
The Master, The Set Up Seminar is a thorough guide explaining how to capture attention, engage audiences, and inspire passion by starting quickly so your content can succeed.
After watching the seminar, download the Master...
Storytelling Basics Seminar on Demand
Everything you do on the air revolves around a central, fundamental skill: storytelling. It’s the single most important thing for air personalities to master. In this seminar, you'll learn the basic steps of telling...
The Radio Storyteller’s Toolbox Seminar on Demand
Tracy Johnson shows performers the key to compelling stories in The Radio Storyteller's Toolbox, loaded with examples from Louis CK!
https://youtu.be/V7zB8t-2nZM
It’s All About The Hook Seminar on Demand
If the hook doesn't get attention, listeners won't be there for the payoff. It's All About The Hook shows you how to get off to a fast start.
https://youtu.be/chDeO9Lz9es
Modern Family Teaches Storytelling
Don't you love it when great TV shows teach you how to be a better radio personality? I hope you saw the "Five Minutes" episode of Modern Family. In it, there's a classic example...