Storytelling

When radio personalities open up and are bold enough to be vulnerable, listeners are able to get to know them better. But many think that means they should simply make fun of themselves as...

Every radio segment can be categorized as one of four types of stories: Personal Stories, The Mosh Pit, Crowdsourcing, and Other People's stories. Of the four, sharing content that happened to another person is...

Isn't it embarrassing to share a great experience or personal story with friends, and there is no reaction? So you sheepishly mumble something like, "Believe me, it was great. Must be that you had...

Ranting has taken over social media. Isn't it amazing that so many people think their Facebook or Twitter feed is a bully pulpit to try and change your opinion? But it doesn't work. It's...

Outperforming radio personalities are usually great at storytelling. There is much to learn from the great storytellers and the best in this area is Pixar. This article explores the 22 Rules Of Storytelling according to...

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. In this article, I show you how...

Sharing personal stories affects listeners personally and powerfully. If you ever wondered if what you do on the air matters, read this case study of how a well-told story saved a life. This article is...

Many personalities struggle to turn a topic or idea into a relatable story that pulls listeners in. There's a thin line between being self-absorbed and interesting with an outward focus. That's why personal stories...

The only thing harder than telling personal stories is prepping a personal story. There’s nothing like great radio talent telling personal stories from real-life experiences. It’s also among the greatest risks of running listeners...