Sunday, September 15, 2019

Stories Need a Context. Randomness Doesn’t Work

A morning show client launched a break by immediately cutting right to the heart of the story. It started fast. On the surface, there were things to like about the effort. But the break...

Radio According to Seinfeld: Hit The Pay Off And Get Out

Seinfeld reruns never get old. They are classics filled with rich lessons in character development, show preparation and story structure for radio personalities. An entire study of Radio According to Seinfeld could help radio...

Tell More Interesting Stories by Being Vulnerable:

Audiences will care about you as long as it relates to them, and not a moment longer.  On the other hand, listeners turn off the moment they think you’re trying to be cool. They...

How To Set Up A Great Story

Here's a really simple topic that worked for the team at K104/Dallas on many levels, but I want to focus on the brilliant way the team executed the setup. In storytelling and on-air break construction,...

Story Killers: Dead Ends and Detours

Dead ends and detours are horribly frustrating things on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. When traveling, two unforeseen things...

Get More TSL In Storytelling: Drop Audio Bread Crumbs

One of the most powerful techniques of building higher ratings is convincing existing listeners to listen more. Obvious, right? But that's a lot harder than just trying harder to be great on the air....

How To Create Surprise in Storytelling

Imagine reading a mystery novel. You get to the end, full of anticipation for the unexpected twist. But instead of a surprise, the solution to the mystery is obvious. It was predictable from the...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

The Science of Stories: 5 Storytelling Steps

There's an art to relating a personal experiences on the air. But every art is governed by some principles and laws. There's also a science to storytelling. The science is in the structure of...

Here’s How to Tell Stories with Emotion

You know the difference between a good storyteller and a great one? Great storytellers have the ability to tell stories with emotion. It's hard for many personalities. For others, it comes naturally Melissa Etheridge is...

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How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand...