How to Help a Cohost Tell a Story
Some personalities are better storytellers than others. But everyone becomes a better storyteller when they have help from an enthusiastic and supportive audience. That's why it's important to be a good partner and help...
Storytelling Reveals Character Traits
The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most valuable products of...
Stories Need a Context. Randomness Doesn’t Work
A morning show client launched a break by immediately cutting right to the heart of the story. It started fast. On the surface, there were things to like about the effort. But the break...
Story Killers: Dead Ends and Detours
Dead ends and detours are horribly frustrating things on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air.
When traveling, two unforeseen things...
The Amazing Power of a Story Arc and Serial Content
Writers create stories around a formula that creates a story arc. The goal is to take the reader on a journey, leading therm from chapter to chapter with a compelling story. The process of creating...
The Science of Stories: 5 Storytelling Steps
There's an art to relating a personal experiences on the air. But every art is governed by some principles and laws. There's also a science to storytelling. The science is in the structure of...
Tell More Interesting Stories by Being Vulnerable:
Audiences will care about you as long as it relates to them, and not a moment longer. On the other hand, listeners turn off the moment they think you’re trying to be cool. They...
How to Overcome “You Had to be There” Stories
Isn't it embarrassing to share a great experience, and have no reaction? So you sheepishly mumble something like, "Believe me, it was great. Must be that you had to be there."
That happens when there's...
Performance Tricks to Choose The Right Details In a Story
A good storyteller is able to enrich their content with dramatic, vivid details. A weak storyteller bores their audience by loading them down with too many details that lead nowhere. Choosing the right details...
A Classic Example Of An Amazing Story Arc
Great on-air storytellers have a plan. They brainstorm, prepare and think about how a storyline will be developed. And they execute with precision, loading it with the right details as they build momentum toward...
Creative Ways To Repurpose Content
When there is a great moment on the air, wouldn't it be great for it to have a second life and live on and...
