Wednesday, May 31, 2023


Storytelling Basics Seminar on Demand

Everything you do on the air revolves around a central, fundamental skill: storytelling. It’s the single most important thing for air personalities to master. In this seminar, you'll learn the basic steps of telling...

The Radio Storyteller’s Toolbox Seminar on Demand

Tracy Johnson shows performers the key to compelling stories in The Radio Storyteller's Toolbox, loaded with examples from Louis CK!

It’s All About The Hook Seminar on Demand

If the hook doesn't get attention, listeners won't be there for the payoff. It's All About The Hook shows you how to get off to a fast start.

Modern Family Teaches Storytelling

Don't you love it when great TV shows teach you how to be a better radio personality? I hope you saw the "Five Minutes" episode of Modern Family.  In it, there's a classic example...

What You Can Learn From Great Opening Lines

Books can be captivating, whether through compelling characters, colorful language, or an exciting plot, but a handful of books grab attention with the very first line or two. The hook is the gateway to...

How To Dress Up A Great Story

There's a difference between a story and a great story. A story has a beginning, middle, and end. but a great story sucks listeners in through a strong Set Up, choosing the most relatable...

Using Dialogue in Storytelling

One of the most overlooked aspects of storytelling is the use of dialogue. Most radio personalities never consider it because we think of dialogue as the lines spoken in a theatrical performance, movie, book,...

Download: Pixar’s Rules Of Storytelling

Get this infographic that demonstrates Pixar's 22 Rules of Telling Stories, a terrific reminder of some of the principles of great storytelling as explained here.  

3 Essential Building Blocks Of Storytelling

Telling stories is hard, especially when there are so many stories being told. The competition is better and the entertainment bar is higher. That means tune-out happens faster than ever. Personalities lose attention in...

How to Help a Cohost Tell a Story

Some personalities are better storytellers than others. But everyone is a better storyteller when they have help. That's why it's important to help a cohost tell a story. In this article, I'll share the keys...

There are regular workshops for all Insiders members. Click below to join the next one!