Saturday, May 18, 2019

Brainstorming Tips To Find Personal Stories That Connect

One of the best ways for listeners to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the lives of a favorite personality can help the audience develop...

How a Personal Story Turned this Personality into a Hero

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...

Here’s How to Tell Stories with Emotion

You know the difference between a good storyteller and a great one? Great storytellers have the ability to tell stories with emotion. It's hard for many personalities. For others, it comes naturally Melissa Etheridge is...

Perspective Is a Key to Effective Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

Modern Family Teaches How to Tell Stories

Don't you love it when great TV shows teach how to be a better radio personality? I hope you saw the "Five Minute" episode of Modern Family.  In it, there's a classic example of how...

Exaggeration is a Key to a Great Story

One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it's time to embrace a skill that would embarrass mom. Exaggeration. There...

Stories Need a Context. Randomness Doesn’t Work

A morning show client launched a break by immediately cutting right to the heart of the story. It started fast. On the surface, there were things to like about the effort. But the break...

Radio According to Seinfeld: Hit The Pay Off And Get Out

Seinfeld reruns never get old. They are classics filled with rich lessons in character development, show preparation and story structure for radio personalities. An entire study of Radio According to Seinfeld could help radio...

Story Killers: Dead Ends and Detours

Dead ends and detours are horribly frustrating things on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. When traveling, two unforeseen things...

How to Overcome “You Had to be There” Stories

Isn't it embarrassing to share a great experience, and have no reaction? So you sheepishly mumble something like, "Believe me, it was great. Must be that you had to be there." That happens when there's...

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Promotion: Face Your Fear

Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature or an annual "Face Your...