Friday, February 28, 2020

Are We Having Fun Yet?

Remember your first days in radio? You couldn't wait to get to the station, just like kids looking forward to the first day of summer vacation. Those were the days. Radio was magical. It...

Active Listening and Free Association

Aside from being a genuinely likable person, the most important quality an air personality can master is the ability to respond spontaneously. Being truly in the moment as an active listener will help advance a...

Listen and Respond: The Spirit Of Improv and Personality Radio

What is the most important trait of an air personality? I won't delay the gratification. The answer: It's being likable. Genuinely likable. A spirit of likability transcends everything else. Likable people are good-natured. That's...

How to Help a Cohost Tell a Story

Some personalities are better storytellers than others. But everyone becomes a better storyteller when they have help from an enthusiastic and supportive audience. That's why it's important to be a good partner and help...

How To Use Mistakes As a Positive

In Improv, the primary rule is to always move the story forward. But it's not always perfect because people are imperfect. Great performers learn to use mistakes as a tool to entertain. In this article,...

Be a Better Personality: Always Say Yes

  Sometimes it feels like the solution to finding new, original talent to become the next radio superstars will come from improv. In working with shows, I find myself applying many improv skills, especially the...

Personalities: Got Game? Here’s How To Get it

You know the feeling. The break should be wrapping up, yet it's drifting aimlessly, desperate for closure. It's time to be over, but how to get out? So it keeps going. And going. Now...

Radio Personalities: How To Raise The Stakes

Turning back time, the one thing personalities should choose differently is building a background in theater. It may not be practical to start an acting career, but everyone can get involved with improv. One...

How to Stop Being Boring

When is the last time someone asked, "What's going on with you?" and you replied, "Not much."? Then you think, "Wow. That was boring. Nobody wants to be boring. We want to be exciting,...

How to Use “Yes And” To Improve your Personality

“Why are you going to the radio station so early? Don’t you guys just get on there and improvise?” You've probably heard this in some form. Improvisation is no substitute for preparation, but improv...

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Top 10 Tips For a Successful Press Release

Writing a press release really isn't that difficult. It just takes a few minutes and a bit of creativity. In fact, most promotion managers...