One of the most vital recommendations is to drop the news as it’s typically presented. Reading a story that’s more likely to be read in print than reading on the air is terribly boring. It drives away listeners. Instead, we recommend radio stations ditch the facts and tell more stories.
This article explains why personality-oriented stations should ditch the facts in favor of using the information as an opportunity to tell stories. Including:
- Examples of fact-based information segments and story-based segments.
- How to decide which facts can be eliminated.
- Examples of how content comes alive with story curation.