Teasing upcoming content is a key part of a radio personality’s ability to drive added TSL. But just saying the words to promote a segment isn’t effective. And after about 30 teases, they start to sound and feel the same. Teases are hard. But there’s a simple way for personalities to become proficient in creating an effective tease. In fact, this technique will make the process easy teasy!

This article introduces a simple strategy for improving the art of teasing. Including:

  • Explaining the Easy Teasy process.
  • A sample of how to put it into action.
  • The importance of preserving the outcome with a surprise twist.

The Easy Teasy Process


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