Teasing upcoming content is a key part of a radio personality’s ability to drive added TSL. But just saying the words to promote the segment isn’t effective. And after about 30 teases, they all start to sound and feel the same. Teases can be hard. But there’s a simple way for personalities to become proficient in creating an effective tease. In fact, this technique will make the process easy teasy!
Sorry, I couldn’t resist the corny play on words.
Truly mastering the concept so you can start cranking out pre-sells that the audience won’t be able to resist takes time. And it’s a matter of discipline, too. There’s a lot more detail on how to do it here. But if you’re just starting out, or need to get a jump-start on increasing TSL through promotion, this is a great way to start.