Most music oriented stations run some form of Celebrity feature, regardless of whether it’s really a worthy feature. Whether the segment is branded as The Dirt, Hollywood 360 (my favorite), the Sleaze (Ryan Seacrest) or another name, the public has a seemingly insatiable appetite for entertainment news and celebrity gossip.

But shows often misunderstand how listeners use these features. Most of the time, the information isn’t nearly as important as the entertainment value.

Every radio station can improve Entertainment News features by observing these best practices.

12 Best Practices For Entertainment News Features

If you’re going to have a celebrity gossip feature, make it great. Otherwise, don’t waste the air time and miss an opportunity. Here’s how to get the best results.

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