It seems that the radio industry has awakened to the reality that today’s generation is large, valuable, and mysterious. It’s true. Nobody argues that young adults will fade away or lose influence. They’re here to stay. But what can be done to excite millennials and Gen Y about radio? Is that even possible?
This article is about how to excite millennials and Gen Y listeners. Including:
- The importance of being authentic personalities (and brands).
- Why brands must have a story and be willing to tell it.
- A digital strategy designed to excite young adults.
- How should content selection change to attract this audience?
- But is there any money in it? Yes. Yes, there is.
