It’s become an accepted programming “rule” that guest interviews are death on the air. Celebrate! Hearing fewer guests and C-list celebrities on the air is addition by subtraction. But the problem is, most programmers are once again generalizing. The truth is that there’s nothing wrong with the concept of interviews on the air. Just make sure they pass the guest test.
Tired questions for tired subjects providing the same answers for the 4,000th time is death on the air. Add to that unprepared air personalities and guests who don’t really want to be there, and it’s easy to understand why interviews are often a tune out.
But interviews can be a high point for radio shows, as long as there are standards. And that starts by determining whether the guest is worthwhile. Here’s an 5-point test to evaluate whether it’s a “no” or a “go”.