It’s become an accepted programming “rule” that guest interviews are death with listeners. Celebrate! Hearing fewer guests and C-list celebrities is addition by subtraction because most interviews don’t command attention. But that’s generalizing. There’s nothing wrong with interviews as long as they pass the guest test.
This article explains a 5-point guest test to help decide if an interview is worthwhile. Including:
- Determining the guest’s value based on notoriety and credibility.
- Measuring whether the audience cares about the guest, even if they know them.
- Is the guest a good personality fit?
- Do they have something to say or a story to tell?
- Is The Host Interested?
