A good radio tease is one of the most potent weapons for attracting tune-in occasions. Some personalities are shy about teasing, thinking it’s hype. Or over-promotion. Or self-serving. Well, it is self-serving. We want listeners to tune in more, right? You are, without question, trying to manipulate listening. But it’s also a service. Think of a tease as a highway sign.

A Highway Sign


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In