A good radio tease is one of the most powerful weapons for attracting tune in occasions. Some personalities are shy about teasing, thinking it’s hype. Or over-promotion. Or self-serving. Well, it is self-serving. We want listeners to tune in more, right? But it’s also a service to the audience. Think of a radio tease as a highway sign.

This article explains how radio teases are like a highway sign. Including:

  • How a tease acts like a sign on the freeway.
  • Examples of how teases add clarity as well as promotion.
  • How to fix weak teases.
  • The #1 thing to avoid when creating a tease.

A Radio Tease Is Like a Highway Sign


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