A good radio tease is one of the most powerful weapons for attracting tune in occasions. Some personalities are shy about teasing, thinking it’s hype. Or over-promotion. Or self-serving. Well, it is self-serving. We want listeners to tune in more, right? But it’s also a service to the audience. Think of a radio tease as a highway sign.
This article explains how radio teases are like a highway sign. Including:
- How a tease acts like a sign on the freeway.
- Examples of how teases add clarity as well as promotion.
- How to fix weak teases.
- The #1 thing to avoid when creating a tease.